You’ve decided to sell your watch, and you need to know where to sell a watch.

Many brick-and-mortar and online watch dealers are always eager to buy valuable designer and luxury watches from individuals, so keep reading to find out first how to sell a watch and then about the places that buy watches, local to most (and where to go online to sell a watch).

In This Article:

  • How the Watch Selling Process Works

  • Watch Brands Buyers Desire Most

  • The List of National and Regional Watch Buyers

  • The List of Online Only Watch Buyers

  • Sell Watches at Your Local Pawn Shop

  • Sell Your Apple Watch Online

How the Watch Selling Process Works

There are countless people who enjoy collecting and wearing high-end watches that are difficult to find, and these watch lovers are always looking to add to their collection. In fact, the demand for second-hand collectible watches is so great that various watch dealers are competing for sellers like you. Watch dealers must constantly restock inventory in order to meet demand, which is why they make the watch selling process as easy as possible for sellers.

The process of selling your watch is usually straight-forward. The watch dealer makes an offer, and when you accept the offer, you receive money (cash, check, or wire transfer) for this one-time transaction. Some watch dealers may sell your watch on consignment. In this case, the dealer agrees to sell your watch and, once sold, you receive a portion of the profits, minus a consignment fee. If your watch doesn’t sell, you maintain complete ownership.

However, we found that buyers of high-end watches generally pay upfront for watches. Keep in mind that the original watch box and documentation of its authenticity will add to the value of your watch, so it’s always worth your time to track these items down before selling your watch.

The List of Watch Brands Buyers Desire Most

While some watch dealers don’t care what type of watch you’re selling as long as it contains copious amounts of precious metals, such as gold, silver, or platinum, the majority of watch dealers are seeking top-of-the-line luxury brands. These are brands that have a certain cultural cache and are typically priced at $1,000 or more. You can also find watch buyers who are okay with watches with a market value of $500 and above. If you don’t see your watch brand on the list, contact the dealer and ask if they’re interested. Most dealers evaluate watch purchases on a case-by-case basis, so it’s always worth your time to ask.

Although we’ve included Apple on our brand list, most luxury brand watch dealers aren’t looking for this type of smartwatch. If you’re selling an Apple watch, skip down below to the Sell Your Apple Watches Online section.

  • Apple
  • Audemars Piguet
  • Baume & Mercier
  • Bell & Ross
  • Blancpain
  • Breguet
  • Breitling
  • Bremont
  • Bulgari/BVLGARI
  • Cartier
  • Chanel
  • Chopard
  • Chronoswiss
  • Corum
  • David Yurman
  • FP Journe
  • Franck Muller
  • Girard-Perregaux
  • Glashutte
  • Graham
  • Harry Winston
  • Heuer
  • Hublot
  • IWC
  • Longines
  • Luis Vuitton
  • Montblanc
  • Movado
  • NOMOS
  • OMEGA
  • Panerai
  • Patek Phillippe
  • Piaget
  • Rolex
  • Speake-Marin
  • TAG Heuer
  • Tiffany and Co.
  • Tudor
  • Ulysse Nardin
  • Vacheron Constantin
  • Zenith

The List of National and Regional Watch Buyers

This convenient list includes regional and national businesses that are ready to pay good money for your watch. Many of these dealers allow you to submit an online form as a first step to arranging a sale. Some dealers require in-person appointments.

1. Bentley Diamond

  • Location: Wall Township, NJ
  • Phone number: (732) 282-1111
  • Type of watches accepted: Luxury, designer
  • Retail location sales: Yes
  • In-person appointment required: Not required, but call to make sure their watch expert is around
  • Online seller submission form available: No.
  • Payment: Immediate
  • Learn more about selling your watch with Bentley Diamonds here. 

2. Bob’s Watches

  • Location: Huntington Beach, CA
  • Phone number: (800) 494-3708
  • Type of watches accepted: Rolex and other luxury brands
  • Retail location sales: Yes, and this dealer serves Rolex watch sellers in these major cities: Atlanta, Austin, Boston, Chicago, Dallas, Denver, Glenview, Hialeah, Houston, Las Vegas, Los Angeles, Miami, New York, Philadelphia, Phoenix, San Antonio, San Diego, San Francisco, Seattle, and Washington
  • In-person appointment required: No
  • Online seller submission form available: Yes. Complete the Instant Quote Request Form here.
  • Payment: Immediate: cash, check, or bank wire transfer
  • Learn more about selling your watch with Bob’s Watches here. 

3. Central Watch

  • Location: New York, NY
  • Phone number: Main store (212) 685-1689 ext. 4; Web inquiries (914) 930-7943
  • Type of watches accepted: Luxury brands
  • Retail location sales: Yes. Inquire by email here.
  • In-person appointment required: No
  • Online seller submission form available: No.
  • Payment: Call for information
  • Learn more about selling your watch with Central Watch here. 

4. Chicago Gold Gallery

  • Location: Chicago, IL
  • Phone number: (773) 338-7787
  • Type of watches accepted: Modern, vintage, antique
  • Retail location sales: Yes
  • In-person appointment required: No
  • Online seller submission form available: No.
  • Payment: Cash
  • Learn more about selling your watch with Chicago Gold Gallery here. 

5. Circa

  • Location: International
  • Phone number: (877) 876-5493
  • Type of watches accepted: Luxury, vintage
  • Retail location sales: North America locations: Beverly Hills, Boca Raton, Chicago, Greenwich, Manhasset, New York City, Palm Beach, San Francisco, Short Hills, Towson, Washington, DC
  • In-person appointment required: Make an appointment, or arrange to mail in your watch.
  • Online seller submission form available: Yes; complete the online contact form here.
  • Payment: Speak to a representative
  • Get more Circa information here.

6. Samuelson’s Buyers

  • Location: Baltimore, MD, Washington, DC
  • Phone number: (301) 812-4548
  • Type of watches accepted: Top luxury brands
  • Retail location sales: Yes
  • In-person appointment required: Yes. Call to make an appointment, or use the online form to request an appointment
  • Online seller submission form available: No. Use the contact form to describe your watch
  • Payment: Immediate
  • Get more Samuelson’s Buyers information here.

7. The Gold ATM

  • Location: Atlanta, GA
  • Phone number: (770) 843-4653
  • Type of watches accepted: Most luxury brands, vintage watches
  • Retail location sales: Yes. See shop hours here.
  • In-person appointment required: No
  • Online seller submission form available: No.
  • Payment: Immediate payment; driver’s license ID required for payment
  • Get more The Gold ATM information here.

8. The Watch Buyers’ Group

  • Location: Pasadena, Ca
  • Phone number: (626) 844-0170
  • Type of watches accepted: Luxury
  • Retail location sales: No
  • In-person appointment required: No. Offers made by phone or email
  • Online seller submission form available: Yes. See price request form here.
  • Payment: They pay 95% of the calculated value
  • Get more The Watch Buyers’ Group information here.

9. Tiffany Buyer

  • Location: Los Angeles, CA
  • Phone number: (800) 551-1554 or (213) 629-3661 (ask for Ben Dannie; he doesn’t give phone quotes)
  • Type of watches accepted: Rolex and other luxury brands, pocket watches, watches of any kind
  • Retail location sales: No
  • In-person appointment required: No
  • Online seller submission form available: Yes. See wrist watch quote form here. See pocket watch quote form here.
  • Payment: Instant cash payment
  • Get more Tiffany Buyer information here

10. Tourneau

  • Location: National locations in these states: California, Florida, Georgia, Hawaii, Illinois, Massachusetts, Nevada, New York, Pennsylvania, Virginia
  • Phone number: (800) 348-3332 Monday — Friday, 9 AM to 5:30 PM EST
  • Type of watches accepted: Luxury, all watches
  • Retail location sales: Yes
  • In-person appointment required: No, but you can schedule a store visit at individual locations. See store location information here.
  • Online seller submission form available: Yes. See quote form here.
  • Payment: Check or store credit
  • Get more Tourneau information here.

11. White Pine Diamonds

  • Location: International
  • Phone number: (646) 758-0270
  • Type of watches accepted: Preferred watch brands: Breitling, Cartier, Chopard, IWC, Jaeger LeCoulre, Omega, Patek Philippe, Piaget, Rolex, and Tag Heuer
  • Retail location sales: Yes
  • In-person appointment required: Yes. Domestic appointments available in New York, NY, Chicago, IL, Dallas, TX, Los Angeles, CA. See appointment form here.
  • Online seller submission form available: Yes. Select the watches box on this page to access the get offer form
  • Payment: Check, bank wire transfer
  • Get more White Pine Diamonds information here.

The List of Online Only Watch Buyers

These watch buyers offer convenient selling options on their website.

1. Chrono24

  • Location: International
  • Phone number: +1 (646) 887-3561
  • Type of watches accepted: Top luxury brands. See the list here.
  • Retail location sales: No. Sell watches directly to buyers using its ad placement tools
  • In-person appointment required: No
  • Online seller submission form available: Yes, view ad placement instructions here.
  • Payment: Make private arrangements with buyer
  • Learn more about selling your watch with Chrono24 here. 

2. Crown & Caliber

  • Location: Online
  • Phone number: (888) 281-6646
  • Type of watches accepted: High-end luxury watches. See list here.
  • Retail location sales: No. Consignment available for watches valued at $2,000 and above
  • In-person appointment required: No
  • Online seller submission form available: Yes. See quote form here.
  • Payment: Check sent by USPS; International sellers are paid by bank wire transfer
  • Get more Crown & Caliber information here

3. Sell Your Gold

  • Location: Online
  • Phone number: (888) 465-3860
  • Type of watches accepted: Luxury wrist watches, pocket watches
  • Retail location sales: No
  • In-person appointment required: No
  • Online seller submission form available: Yes. See online appraisal kit form here
  • Payment: Direct deposit, PayPal, check
  • Get more Sell Your Gold information here

4. WatchUWant

  • Location: Online
  • Phone number: (866) 858-8434
  • Type of watches accepted: Authentic Swiss watches; preferred brands: Audemars Piguet, Breitling, Cartier, Hublot, IWC, Jaeger-LeCoultre, Omega, Panerai, and Rolex
  • Retail location sales: No
  • In-person appointment required: No
  • Online seller submission form available: Yes. See quote form here.
  • Payment: Check, PayPal, bank wire transfer
  • Get more WatchUWant information here.

5. Worthy

  • Location: Online
  • Phone number: (888) 222-0208
  • Type of watches accepted: Popular luxury brands and models
  • Retail location sales: No
  • In-person appointment required: No
  • Online seller submission form available: Yes. This is an auction site. See watch seller information here. Register for a seller account here.
  • Payment: Almost immediate payment after a successful auction sale. Check out how auctions work here.
  • Get more Worthy information here.

Sell Watches at Your Local Pawn Shop

Pawn shops are another place to sell your watch in exchange for cash. Keep in mind that the pawn shop is lending you money and your watch is used as collateral for a loan. If you never intend on paying back the money, this arrangement is then similar to a sale. To find pawn shops in your area, do a Google search.

Sell Your Apple Watch Online

Where to sell Apple Watch is a common concern. If you own an Apple Watch and want to sell it, there are several options.

  • Craigslist. Placing a watch for sale ad on Craigslist is simple. You are in complete control of the sale, and there are no selling fees. Safety is always an issue, so be sure to meet buyers in public, well-lit environments.
  • eBay. This auction site attracts buyers seeking deals on used Apple watches. Before listing, check out similar auctions for price comparisons. Listing fees for eBay and PayPal can eat into your profits.
  • Swappa. This is an online digital device market for buyers and sellers. List your Apple watch (good condition) for free. Buyers pay shipping costs. Payments are fast, and you’ll receive funds before shipping.

In Summary

In a competitive watch collector market, you’ll find it relatively easy to sell your designer and luxury watches to eager watch dealer buyers. If you have the original watch box and papers, these items help boost your chances of making a sale. Most watch dealers want to buy popular, high-end luxury brands, but visiting your local pawn shop can also put fast cash in your hand.

You now know of the places that buy watches. Enjoy selling your watch for cash, check, a wire transfer, or even trading it in if a different watch intrigues you.