Discount Tire vs Costco, Tire Rack, NBT, etc: Competitors Compared

Short Answer: Discount Tire may be the largest independent tire retailer in the U.S., but it’s certainly not the only one. We have the list of tire retailers, including Big O Tires, Costco Tires, NTB, Pep Boys, Sears Auto Center, Tire Discounters, and Walmart Auto Care Center. Below, we detail the brands and services offered and provide a general price comparison.

Discount Tire

Discount Tire (also known as America’s Tire in some areas) has more than 900 stores in 29 states, making it the nation’s largest independent tire and wheel retailer. It comes as no surprise that the company offers an extensive tire inventory, along with a longstanding satisfaction guaranteed return policy.

  • Tire selection: Arisun Tires, Arizonian, Atturo, Barum, BFGoodrich, Braven Off-Road, Bridgestone, Carlisle, Continental, CooperTires, Corsa, Dunlop, Ez-Go, Falken Tires, Fierce, Firestone, GBC Motorsports, General Tire, Gladiator, Goodyear, GT Radial, Hankook, Hartland, Interco Tire Corporation, Journey, Kanati, Kumho Tire, Laufenn, Maxxis, Michelin, Mickey Thompson, Nankang, Nexen Tire, Nitto, Nokian Tyres, Ohtsu Tires, Pathfinder, Phantom, Pirelli, Pitbull Tires, Pro Comp, Prodigy Tires, Provider, Rage, Road Hugger, Sentury, STI, Taskmaster Components, Tensor Tire, Toyo Tires, Trailfinder, Uniroyal, Veento, Vision Wheel, Vogue Tyre, West Lake, and Yokohama
  • Services: Flat repair, balance and rotation, tire air pressure check, installation, tire inspection, and Tire Pressure Monitoring System (TPMS) services
  • Pricing: Competitive; Discount Tire also has a Low Price Guarantee, which means it will price match any competitor’s price (as previously reported)
  • Financing: Financing is available for purchases over $199 with a Discount Tire credit card; see our review of Discount Tire’s credit card.
  • Warranties: You can purchase a Certificate for Repair, Refund, or Replacement within 30 days of a tire purchase. The certificate program covers tire problems like road hazards and defects. Find out more about the certificate in our article about whether or not the Discount Tire certificate program is worth it.
  • Browse Discount Tire’s selection online
  • Find a Discount Tire near you

Discount Tire Competitor Comparison

We’ve compiled the list of major U.S. tire retailers so you can compare companies and find the right retailer for you. To have a baseline, we chose to compare tire options for a 2017 Toyota Corolla SE. See the table below for a brief comparison of brand offerings and prices, then scroll or click any retailer to see more information about its service offerings, finance options, and warranties.

Retailer Tire Selection Pricing
Discount Tire 57 brands Competitive; price match guarantee
Big O Tires 16 brands Comparable
Belle Tire 56 brands Comparable
Costco Tires Varies by location Comparable; membership required
Discount Tire Direct 53 brands Comparable
Firestone Complete Auto Care 12 brands Varies by location
Goodyear Tire Shop 6 brands Price match guarantee
Les Schwab Varies by location Not publicly available
NTB 39 brands Comparable
Pep Boys 17 brands Comparable
Sears Auto Center 64 brands Comparable
Tire Discounters 22 brands Comparable
Tire Kingdom 39 brands Comparable
TireRack.com 26 brands Comparable
Walmart Auto Care Center 12+ brands Competitive

Big O Tires

  • Tire selection: BFGoodrich, Big O Tires, Continental, Cooper Tires, Dunlop Tires, General Tires, Goodyear, Hankook, Michelin, Mickey Thompson, Nitto, Pirelli, Sumitomo Tires, Uniroyal, and Yokohama
  • Services: Oil, lube, and filters; tire service and repair, brakes, routine services and fluids, suspension and front end, batteries, and tire alignment (as previously reported)
  • Pricing: Comparable
  • Financing: Financing is available for purchases over $250 with a Big O Tires credit card; no interest if paid in full within six months of purchase.
  • Warranties: Big O brand tires come with a limited warranty. Other brands come with the manufacturer’s warranty and a limited mileage warranty. You can also purchase tire protection packages. For specifics, check out Big O Tires warranties.
  • Browse Big O Tires’ selection online
  • Find a Big O Tires nearby

Belle Tire

  • Tire selection: American, Antares Tires, BFGoodrich, Bridgestone, Continental, Cooper Tires, Cordovan, Crosswind, Delinte, Delta, Doral, Dunlop Tires, Eldorado, Falken Tire, Firestone, GT Radial, General Tire, Goodyear, Grand Prix, Grenlander, Hankook, Sutong, Hercules Tires, Kelly Tires, Kenda, Kumho Tire, Laufenn, Linglong Tire, Mastercraft Tires, Michelin, Milestar, MotoMaster, Nankang, National, Nexen Tire, Ohtsu Tires, Omni, Pirelli, Sonar, Starfire, Sumitomo, Summit Tires, TBC Treadway, Telstar Tire, Thunderer, Timberland Tires, Toyo Tires, Uniroyal, Vantage, Vogue Tyre, West Lake, Wild Spirit, Wild Trail, Yokohama, Zeetex, and Zenna
  • Services: Alignment, shocks and struts, brakes, batteries, oil and lube, air conditioning, coolant, and auto glass
  • Pricing: Comparable
  • Financing: Financing is available for purchases over $250 with a Goodyear credit card; no interest if paid in full within six months of purchase.
  • Warranties: Free 36-month prorated road hazard warranty when you purchase the tire installation package; some tires come with a manufacturer’s warranty.
  • Browse Belle Tire’s selection online
  • Find a Belle Tire near you

Costco Tires

Discount Tire Direct

  • Tire selection: Arisun, Arizonian, Atturo, Barum, BFGoodrich, Braven, Bridgestone, Carlisle, Continental, Cooper Tires, Corsa, Dunlop, EZ-Go, Falken, Fierce, Firestone, GBC Motorsports, General Tire, Geostar, Gladiator, Goodyear, GT Radial, Hankook, Hartland, Interco, Journey, Kanati, Mickey Thompson, Milestar, Nankang, Nexen, Nitto, Nokian Tyres, Ohtsu Tires, Pathfinder, Phantom, Pirelli, Pitbull Tires, Pro Comp, Provider, Rage, Road Hugger, Sentury, STI, Taskmaster, Tensor Tire, Toyo Tires, Trailfinder, Veento, Vision Wheel, Vogue Tyre, West Lake, and Yokohama
  • Services: No services, just parts
  • Price: Comparable
  • Financing: Financing is available for purchases over $199 with a Discount Tire credit card; no interest if paid in full within six, nine, or 12 months depending on the sale price.
  • Warranties: You can purchase a Certificate for Refund or Replacement, which covers tires up to three years
  • Browse Discount Tire Direct’s selection online.
  • Visit Discount Tire Direct’s website

Note: Our previous research provides an even more in-depth comparison of Discount Tire vs. Discount Tire Direct.

Firestone Complete Auto Care

  • Tire selection: Blizzak, Destination, DriveGuard, Dueler, Ecopia, Fuel Fighter, Firehawk, Potenza, Primewell, Toyo, Turanza, and Winterforce
  • Services: Tire repair, oil change, brakes, batteries, alignment, drivetrain, engine repair, and other services
  • Pricing: Pricing varies by retailer and region.
  • Financing: Financing is available for purchases over $149 with a Firestone credit card; deferred payment is available if paid in full within six months.
  • Warranties: The Limited Warranty covers new Bridgestone, Firestone, and Primewell tires; other brands may come with manufacturer’s warranties.
  • Browse Firestone’s selection online
  • Find a Firestone near you

Goodyear Tire Shop

Les Schwab

NTB

  • Tire selection: Americus, Aspen, Atrezzo, BFGoodrich, Bridgestone, Continental, Cooper Tires, CrossWind, Custom 428, Dunlop, Epic, Firestone, General Tire, Goodyear, Grand Prix, Hankook, Kumho Tire, Mesa, Michelin, Mickey Thompson, Mud Claw, Neptune, Nexen, Nitto, Ohtsu Tires, Performer, Pirelli, Radial A/S, Sigma, Sumitomo Tires, Terramax, Thunderer, Towmax, Uniroyal, Velozza, Vogue Tyre, Winter TXI, Winter XSI, and Yokohama
  • Services: Tire repair, rotation, alignment, oil change, brakes, batteries, wiper blades, steering and suspension, and fluid services
  • Pricing: Comparable
  • Financing: Financing is available for purchases over $199 with an NTB, Tire Kingdom, and Merchant’s Tire credit card; no interest if paid in full within six months of purchase.
  • Warranties: Repairs are covered during the first year or first 12,000 miles with the Road Hazard Warranty.
  • Find an NTB near you

Pep Boys

  • Tire selection: BFGoodrich, Continental, Cooper Tires, Cornell, Definity, Falken, Futura, General Tire, Goodyear, Hankook, Kumho Tires, Maxxis Tires, Michelin, Mickey Thompson, Nitto, Pirelli, and Uniroyal
  • Services: Tire repair, alignment, rotation, balancing, Tire Pressure Monitoring System (TPMS) services, oil change, batteries, wiper blades, state inspection, winter prep, brakes, heating and cooling, shocks and struts, suspension, audio, and more. For a complete list of services, visit Pep Boys’ service website.
  • Pricing: Comparable
  • Financing: Financing is available for purchase over $199 with a Pep Boys credit card; no interest if paid in full within six months of purchase.
  • Warranties: Limited warranty for passenger car and light truck tires
  • Browse Pep Boys’ selection online
  • Find a Pep Boys near you

Sears Auto Center

  • Tire selection: Advance, American Tire, Americana Tire and Wheel, ARB, Bargain Store, BFGoodrich, BKT, Bridgestone, Carefree, Carlisle, Cometic Gaskets, Continental, Cooper Tires, DeeStone, DieHard, Dunlop, Falken, Fel-Pro, Firestone, General Tires, Gladiator, Globe House Products, Goodyear, Greenball, Guardsman, Hankook, Harvest King, Haynes, Holley Performance, ITP, Kenda, Kumho Tire, Laufenn, M and H Racemaster, Michelin, Mickey Thompson, Mopar, Moroso, Mr Gasket, Mudmax, Nanco, OTR, Phoenix Racing, Pirelli, Power King, Radar, RoadHandler, Rugged Ridge, SCC, Sealed Power, Smittybilt, Stant, Timberland Tires, Towmaster, Toyo Tire, Trac Gard, Transporter, Uniroyal, Vee Rubber, Velocity, Victor Reinz, Walker Exhaust, WDT, and XtremepowerUs
  • Services: Tire repair, balancing, rotation, alignment, Tire Pressure Monitoring System (TPMS) services, air conditioning, filters, batteries, belt replacement, brake repair, brake fluid, tune-up, check engine light, coolant, differential, electrical, fuel system cleaning, performance, shocks and struts, steering and suspension, and transmission fluid
  • Price: Comparable
  • Financing: Financing is available for purchases over $199 with a Sears credit card.
  • Warranties: Six-month or 12-month warranties are available with a tire installation package.
  • Browse Sears’ selection online
  • Find a Sears Auto Center near you

Tire Discounters

Tire Kingdom

  • Tire selection: Americus, Aspen, Atrezzo, BFGoodrich, Bridgestone, Continental, Cooper Tires, CrossWind, Custom 428, Dunlop, Epic, Firestone, General Tire, Goodyear, Grand Prix, Hankook, Kumho Tire, Mesa, Michelin, Mickey Thompson, Mud Claw, Neptune, Nexen, Nitto, Ohtsu Tires, Performer, Pirelli, Radial A/S, Sigma, Sumitomo Tires, Terramax, Thunderer, Towmax, Uniroyal, Velozza, Winter TXI, Winter XSI, and Yokohama
  • Services: Tire repair, rotation, alignment, oil change, brakes, batteries, wiper blades, steering and suspension, and fluid services
  • Pricing: Comparable
  • Financing: Financing is available for purchases over $199 with an NTB and Tire Kingdom credit card; no interest if paid in full within six months of purchase.
  • Warranties: Repairs are covered for the first year or first 12,000 miles when you purchase a Road Hazard Warranty.
  • Browse Tire Kingdom’s selection online
  • Find a Tire Kingdom near you

TireRack.com

  • Tire selection: Avon Tyres, BFGoodrich, Bridgestone, Continental, Cooper Tires, Dick Cepek, Dunlop, Falken, Firestone, Fuzion, General Tire, Goodyear, Hankook, Hoosier, Kumho Tire, Laufenn, Michelin, Nexen Tire, Pirelli, Power King, Riken, Sumitomo, Toyo Tires, Uniroyal, Vredestein, and Yokohama
  • Services: No services, just parts
  • Pricing: Comparable
  • Financing: No special financing available; TireRack.com accepts the Goodyear credit card.
  • Warranties: Tires are covered up to 24 months with the free Tire Road Hazard Protection; the manufacturer’s limited warranty also applies.
  • Browse Tire Rack’s selection online
  • Visit TireRack.com

Walmart Auto Care Center

In Summary

Many tire retailer prices are comparable to Discount Tire, and some will even offer a price match guarantee. The biggest differences among tire shops are the size of inventory, auto services available, warranties offered, as well as location and convenience.

For more on Discount Tire, see our article about Discount Tire’s used tire policies. We also explain wheel and tire financing, and more places that will finance wheels and tires.

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