Discount Tire vs Costco, Tire Rack, NBT, etc: Competitors Compared

Short Answer: Discount Tire may be the largest independent tire retailer in the U.S., but it’s certainly not the only one. Below, we provide the comparison of Discount Tire and its competitors, including Big O Tires, Costco Tires, NTB, Pep Boys, Sears Auto Center, Tire Discounters, Walmart Auto Care Center, and more. We compare the available tire brands, services, pricing, and warranty information.

Comparison Table: Discount Tire Competitors

We’ve compiled the list of major U.S. tire retailers so you can compare companies and find the right retailer for you. As a baseline, we chose to compare tire options for a 2017 Toyota Corolla SE. See the table below for a brief comparison of tire selection and prices, then scroll or click any retailer to see more information about its service offerings, finance options, and warranties.

Retailer Tire Selection Pricing
Discount Tire 57 brands Competitive; price match guarantee
Big O Tires 16 brands Comparable
Belle Tire 56 brands Comparable
Costco Tires Varies by location Comparable; membership required
Discount Tire Direct 53 brands Comparable
Firestone Complete Auto Care 12 brands Varies by location
Goodyear Tire Shop 6 brands Price match guarantee
Les Schwab Varies by location Not publicly available
NTB 39 brands Comparable
Pep Boys 17 brands Comparable
Sears Auto Center 64 brands Comparable
Tire Discounters 22 brands Comparable
Tire Kingdom 39 brands Comparable
TireRack.com 26 brands Comparable
Walmart Auto Care Center 12+ brands Competitive

Discount Tire

Discount Tire (also known as America’s Tire, in some areas) has more than 900 stores in 29 states, making it the nation’s largest independent tire and wheel retailer. The company offers an extensive tire inventory, along with a longstanding satisfaction guaranteed return policy.

Big O Tires

  • Services: Oil, lube, and filters; tire service and repair, brakes, routine services and fluids, suspension and front end, batteries, and tire alignment (as previously reported)
  • Pricing: Comparable
  • Financing: Financing is available for purchases over $250 with a Big O Tires credit card; no interest if paid in full within six months of purchase.
  • Warranties: Big O brand tires come with a limited warranty. Other brands come with the manufacturer’s warranty and a limited mileage warranty. You can also purchase tire protection packages. For specifics, check out Big O Tires warranties online.
  • Find a Big O Tires or browse its selection online

Belle Tire

  • Services: Alignment, shocks and struts, brakes, batteries, oil and lube, air conditioning, coolant, and auto glass
  • Pricing: Comparable
  • Financing: Financing is available for purchases over $250 with a Goodyear credit card; no interest if paid in full within six months of purchase.
  • Warranties: Free 36-month prorated road hazard warranty when you purchase the tire installation package; some tires come with a manufacturer’s warranty.
  • Find a Belle Tire or browse its selection online

Costco Tires

  • Services: Tire service only; you can check for discounts on the Costco Auto Program webpage.
  • Pricing: Comparable; Costco membership required
  • Financing: No special financing available, but you can get cash-back rewards with the Costco Anywhere Visa Credit Card by Citi.
  • Warranties: Tires are covered for five years with the Road Hazard Warranty.
  • Find a Costco Tire or browse its selection online

Discount Tire Direct

  • Services: No services, just parts
  • Price: Comparable
  • Financing: Financing is available for purchases over $199 with a Discount Tire credit card; no interest if paid in full within six, nine, or 12 months depending on the sale price.
  • Warranties: You can purchase a Certificate for Refund or Replacement, which covers tires up to three years
  • Browse the Discount Tire Direct selection online

Note: Our previous research provides an even more in-depth comparison of Discount Tire vs. Discount Tire Direct.

Firestone Complete Auto Care

  • Services: Tire repair, oil change, brakes, batteries, alignment, drivetrain, engine repair, and other services
  • Pricing: Pricing varies by retailer and region.
  • Financing: Financing is available for purchases over $149 with a Firestone credit card; deferred payment is available if paid in full within six months.
  • Warranties: The Limited Warranty covers new Bridgestone, Firestone, and Primewell tires; other brands may come with manufacturer’s warranties.
  • Find a Firestone or browse its selection online

Goodyear Tire Shop

  • Services: Tire installation, rotation, wheel balance, alignment, Tire Pressure Monitoring System (TPMS) services, oil change, lube and filter, air conditioning, batteries, belts and hoses, brakes, check engine light, drivelines, heating and coolant systems, mufflers and exhaust, steering and suspension, transmission flush, car fluids, tune-up, and vehicle electrical problems
  • Pricing: Price match guarantee
  • Financing: Financing is available for purchases over $250 with a Goodyear credit card; no interest if paid in full within six months of purchase
  • Warranties: Goodyear Tread Life Limited Warranty and Goodyear Highway Auto and Light Truck Tire Replacement Limited Warranty; Goodyear also offers a 30-Day Pledge of satisfaction.
  • Find a Goodyear Tire Shop or browse its selection online

Les Schwab

  • Services: Tires, brakes, alignment, shocks, and batteries
  • Pricing: Prices are not published online; contact your local shop.
  • Financing: Les Schwab offers a Revolving Credit Plan, 90 Days Same as Cash, and an Equal Payment Plan.
  • Warranties: Lifetime tire and mileage care, as well as a limited warranty for the life of your covered tires with the Best Tire Value Promise.
  • Find a Les Schwab or browse its selection online

National Tire & Battery (NTB)

  • Services: Tire repair, rotation, alignment, oil change, brakes, batteries, wiper blades, steering and suspension, and fluid services
  • Pricing: Comparable
  • Financing: Financing is available for purchases over $199 with an NTB, Tire Kingdom, and Merchant’s Tire credit card; no interest if paid in full within six months of purchase.
  • Warranties: Repairs are covered during the first year or first 12,000 miles with the Road Hazard Warranty.
  • Find an NTB or browse its selection online

Pep Boys

  • Services: Tire repair, alignment, rotation, balancing, Tire Pressure Monitoring System (TPMS) services, oil change, batteries, wiper blades, state inspection, winter prep, brakes, heating and cooling, shocks and struts, suspension, audio, and more. For a complete list of services, visit Pep Boys’ service website.
  • Pricing: Comparable
  • Financing: Financing is available for purchase over $199 with a Pep Boys credit card; no interest if paid in full within six months of purchase.
  • Warranties: Limited warranty for passenger car and light truck tires
  • Find a Pep Boys or browse its selection online

Sears Auto Center

  • Services: Tire repair, balancing, rotation, alignment, Tire Pressure Monitoring System (TPMS) services, air conditioning, filters, batteries, belt replacement, brake repair, brake fluid, tune-up, check engine light, coolant, differential, electrical, fuel system cleaning, performance, shocks and struts, steering and suspension, and transmission fluid
  • Price: Comparable
  • Financing: Financing is available for purchases over $199 with a Sears credit card.
  • Warranties: Six-month or 12-month warranties are available with a tire installation package.
  • Find a Sears Auto Center or browse its selection online

Tire Discounters

  • Services: Tires, alignment, oil change, brakes, shocks and struts, performance upgrades, custom wheels, and fluid services
  • Pricing: Comparable
  • Financing: Financing is available for purchases over $199 with a Synchrony Car Care credit card.
  • Warranties: You can purchase a Road Hazard Warranty, which covers tires up to 35 months; installation packages also offer lifetime guarantees.
  • Find a Tire Discounters or browse its selection online

Tire Kingdom

  • Services: Tire repair, rotation, alignment, oil change, brakes, batteries, wiper blades, steering and suspension, and fluid services
  • Pricing: Comparable
  • Financing: Financing is available for purchases over $199 with an NTB and Tire Kingdom credit card; no interest if paid in full within six months of purchase.
  • Warranties: Repairs are covered for the first year or first 12,000 miles when you purchase a Road Hazard Warranty.
  • Find a Tire Kingdom or browse its selection online

TireRack.com

  • Services: No services, just parts
  • Pricing: Comparable
  • Financing: No special financing available; TireRack.com accepts the Goodyear credit card.
  • Warranties: Tires are covered up to 24 months with the free Tire Road Hazard Protection; the manufacturer’s limited warranty also applies.
  • Browse the TireRack.com selection

Walmart Auto Care Center

In Summary

Many tire retailer prices are comparable to Discount Tire, and some will even offer a price match guarantee. The biggest differences among tire shops are the size of inventory, auto services available, warranties offered, as well as location and convenience.

For more on Discount Tire, see our article about Discount Tire’s used tire policies. We also explain wheel and tire financing, and more places that will finance wheels and tires.