Does Publix Accept WIC? Payment Policy Detailed

A lit green sign reading "Publix Food & Pharmacy" on the outside of a Publix store

Women, Infants, and Children (WIC) is a supplemental nutrition program provided by the federal government (and administered at the state level) to increase access to healthy food for women and their children under five years old. In short, WIC assistance can help you save money on food and other groceries for your family. If you’ve recently qualified for WIC benefits and live near a Publix grocery store, you’re likely wondering: Does Publix accept WIC? Read on for the answer.

Does Publix Take WIC?

Does Publix accept WIC? Yes, Publix accepts WIC benefits at all locations.

WIC benefits only let you purchase certain brands and certain amounts of specific food products each month. If you’re eligible for WIC assistance, you’ll receive a list of what sizes and brands of food you can buy through the program.

To make things easier, Publix puts a circular, maroon “WIC” sticker beside the price label for all WIC-eligible items. Publix also allows you to use the WIC program for buy-one-get-one promotions, which means you could double your benefits when WIC items are featured in buy-one-get-one sales.

Once you’ve selected your groceries, let the Publix cashier know that you’ll be paying with a WIC EBT card or WIC check. They’ll ring up all the WIC items first and then move to the items that aren’t WIC-eligible. A Publix customer service representative told us that first-time WIC users can ask a store associate for help in understanding how to find WIC-eligible items and how to make sure the checkout process goes smoothly.

Learn more about using WIC benefits at grocery stores, including a list of major grocery store chains that accept WIC, in our article, Grocery Stores That Accept WIC.

In Summary

Publix accepts WIC at all of its locations, and even helps makes shopping easier by highlighting WIC-eligible items with maroon stickers. If you’d like to save even more, look for buy-one-get-one promotions on WIC items at Publix. Although there are a handful of stores where WIC is not accepted, most major grocery stores take WIC.

In case you’ve decided against Publix, here’s the WIC policy over at Kroger.

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