Does Ulta Beauty Offer Free Makeovers? Beauty Services & Costs Shown

Exterior of an Ulta Beauty store

Short Answer

Ulta Beauty doesn’t offer free makeovers, but it does offer makeup services, such as a makeup lesson or makeup application. Prices for makeup services vary by location and employee. No makeup products are included in the service, but, if you like the look, you can purchase the items in-store.

Ulta Beauty Makeovers: Price Estimates & What’s Included

Ulta Beauty is a beauty supply chain that carries a large selection of cosmetics, skincare, hair care, and nail care products. Ulta also offers makeup services, such as makeup applications and makeup lessons. Prices for makeup services vary by store, an Ulta corporate customer service representative said. In addition, prices may vary by employee, depending on the employee’s experience level. We surveyed several Ulta store locations to provide you pricing estimates. However, to find out specifics and book an appointment, contact your nearest Ulta.

Makeup Lesson

  • Cost: Starting at $30
  • Time: Approximately 30 minutes
  • What’s included: An employee will focus on foundation, blush, and eye makeup. He or she will share tips and tricks for applying makeup at home and can discuss different makeup brands and brushes. No makeup products are included with the lesson. If you like the look, you can purchase items in-store.
  • Appointment needed? Yes

Makeup Application

  • Cost: Starting at $45
  • Time: Approximately 1 hour
  • What’s included: An employee will apply full makeup, including foundation, powder, blush, eyes, and lipstick. This is a good option if you need your makeup done for a special event. No makeup products are included with the application. If you like the look, you can purchase items in-store.
  • Appointment needed? Yes

Makeup Application with False Eyelashes

  • Cost: Starting at $60
  • Time: Approximately 1 hour and 15 minutes
  • What’s included: In addition to foundation, powder, blush, eyes, and lipstick, an employee will include contouring, highlighting, and false eyelashes. The false eyelashes may need to be purchased separately; check with the store.
  • Appointment needed? Yes

For more on Ulta and other beauty services, see our articles on where to buy Ulta gift cards and when Ulta restocks.


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