JCPenney Military and Veteran Discount Policies Explained

Entrance to a JCPenney store

Short Answer

JCPenney does not have an everyday, company-wide military discount, but sometimes offers an in-store Veteran’s Day discount and percentage-off coupons for military families at its portrait center.

JCPenney Military Discount Policy

JCPenney does not offer an everyday military discount at its stores, corporate customer service representatives said.

However, it has previously offered a 20%, in-store Veteran’s Day discount for active and veteran service members and their families.

The best way to find out about upcoming sales at JCPenney is to check its website for announcements, representatives told us. Exclusions, military ID requirements, and other details vary for each sale.

Portrait Discounts

JCPenney Portraits is operated by Lifetouch, not JCPenney itself; Lifetouch sometimes offers a military discount coupon.

Military coupons are valid for a specific date range and give portrait discounts to active and retired military members and their families, a customer service representative said.

Check the JCPenney Portrait offers page for current savings.

When a military coupon is available, you will need to take your valid military ID to your photo session. Note that exclusions and additional information will appear in the fine print on the coupon.

Other Ways to Save at JCPenney

When not offering any military discounts, JCPenney has several additional ways for shoppers to save, including:

Note: Our previous research features the details on JCPenney’s senior discount policy.

Other Military Discounts

Our related research has the details on the military discounts at Hollister and PacSun, as well as a roundup of the best military discounts available.


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