Seiko vs Citizen, Cartier vs Rolex, etc: Luxury Watch Brand Comparison

Here’s the Seiko vs Citizen, Cartier vs Rolex vs others, comparison. All are known for producing high-quality watches, whether you’re looking for a dress watch or sport watch. To help compare, we have broken the companies out by country and classified their watches as affordable, selling most watches for under $250; mid-range, selling most watches for $250 to $999; expensive, selling most watches for $1,000 to $4,999; and very expensive, selling most watches for over $5,000.

French Watch Brands

When you think of the French, you likely think of sophistication — and the below brand is exactly that.

1. Cartier

  • Types of watches, features: If you want a watch that’s more like a piece of fine jewelry, then a Cartier watch is definitely for you. In fact, all of Cartier’s watches fall into the “dress watch” category.
  • Assurances of quality: Cartier watches are very high-quality. They also come with a two-year warranty when purchased from an authorized retailer.
  • Cost: Very expensive
  • Browse Cartier watches

Japanese Watch Brands

The Japanese have technology down and watch technology is no exception. Below are some of Japan’s best watch brands.

2. Citizen

  • Types of watches, features: All of Citizen’s watches are solar-powered. Citizen makes everything from dive watches to dress watches.
  • Assurance of quality: Citizen watches are known for being high quality. Citizen watches come with a five-year limited warranty, as long as you purchased it from an authorized retailer.
  • Cost: Mid-range
  • Browse Citizen watches

3. Orient

  • Types of watches, features: Orient is best known for its mechanical movement watches, and they come in a number of different styles, from dive to sport and dress watches.
  • Assurance of quality: Orient watches are high-quality watches. Each watch comes with a one-year warranty.
  • Cost: Mid-range
  • Browse Orient watches

4. Seiko

  • Types of watches, features: According to its website, Seiko was the first Japanese manufacturer of wrist watches and introduced the world’s first commercial quartz wrist watch in 1969. Seiko watches are available in a number of different styles, including diver, pilot, sport, and dress watches.
  • Assurance of quality: Seiko watches are known for being high quality, and the company claims each watch comes with a warranty specific to the watch. But, according to Amazon, Seiko watches have a three-year limited warranty, as long as you purchased it from an authorized retailer.
  • Cost: Mid-range to very expensive
  • Browse Seiko watches

Swiss Watch Brands

When you think of high-end watches, the Swiss brand Rolex is probably first in mind. However, there are a number of brands besides Rolex that deserve your attention. Here are the top Swiss watch brands.

5. Movado

  • Types of watches, features: Best known for its Museum Watch — a watch with nothing else on its face beside a single dot at 12 — Movado watches are simple, yet elegant. Movado makes sport, dress, pilot, and smartwatches.
  • Assurance of quality: Movado watches are known for being high-quality. Each watch also comes with a two-year limited warranty.
  • Cost: Mid-range to expensive
  • Browse Movado watches

6. OMEGA

  • Types of watches, features: Do you want a watch that can survive a trip to space? Then an OMEGA watch is for you — according to OMEGA’s website, its Speedmaster watch was the first watch on the moon. OMEGA also makes sport, dive, and dress watches.
  • Assurance of quality: OMEGA makes some of the highest-quality watches on the planet. Each watch also comes with a two-year warranty. Keep in mind, however, that any repairs need to be done by an OMEGA-authorized repairman; having repairs done by an unauthorized person voids the warranty.
  • Cost: Expensive to very expensive
  • Browse OMEGA watches

7. Rolex

  • Types of watches, features: This is the crème de la crème of luxury watches. While most of Rolex’s watches would fall into the “dress watch” category, Rolex also offers dive watches.
  • Assurance of quality: Rolex watches are considered some of the highest-quality watches available. Rolex watches also come with a five-year warranty.
  • Cost: Very expensive
  • Browse Rolex watches

8. Tissot

  • Types of watches, features: Tissot is the official timekeeper for the NBA, but that doesn’t mean it only makes sports watches. In fact, when it comes to luxury watches, Tissot has one of the broadest selections available — sport, dress, dive, etc. — they even make watches with touchscreen technology.
  • Assurance of quality: Tissot watches are high-end watches, and they fall into the “high-quality” category. Tissot watches also come with a two-year limited warranty, as long as the watch was purchased from an authorized retailer.
  • Cost: Mid-range to expensive
  • Browse Tissot watches

U.S. Watch Brands

U.S. watch brands may not be as well known as some of their foreign counterparts, but that doesn’t mean they should be overlooked.

9. Bulova

  • Types of watches, features: According to its website, Bulova was the first watch manufacturer to develop a “fully electronic watch with proprietary tuning-fork based technology.” Simply put, the watch made from this technology was the most accurate in the world at the time. Bulova makes dress, astronaut, and marine watches.
  • Assurances of quality: Bulova watches are known for being high-quality. Each Bulova watch is also covered by a three-year warranty.
  • Cost: Affordable to mid-range
  • Browse Bulova watches

10. Hamilton

  • Types of watches, features: In the 1930s, Hamilton became the official timekeeper for commercial airlines in the U.S. Hamilton makes a number of different watches, including dive, dress, aviation, and military watches.
  • Assurances of quality: Hamilton watches are high-quality. Each watch also comes with a two-year limited warranty.
  • Cost: Mid-range to very expensive
  • Browse Hamilton watches

11. Invicta

  • Types of watches: First founded in Switzerland in 1837, Invicta almost went out of business in the 1970s. In the 1990s it was re-established by The Invicta Watch Group, an American company, and today makes a number of watches, including dive, dress, aviator, and sport watches.
  • Assurances of quality: Invicta watches are high-quality Each watch also comes with a three-year warranty.
  • Cost: Expensive to very expensive
  • Browse Invicta watches

Suggested Articles: The List of Places that Buy Watches Nearby and Online and Is Jomashop Legit? Authentic? Reliable?

In Summary

All of the above countries have high-quality watch brands, and each brand has certain aspects that make it stand out from its peers. Consequently, choosing which watch is best depends on your personal preferences and budget. Because every brand above comes with an excellent reputation and warranty, you really can’t go wrong.

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