How to Become a LuLaRoe Consultant: Costs, Process, & Tips

If you’re a fashion-savvy millennial woman, you’ve likely heard of LuLaRoe. You may even have some of the company’s clothing in your closet. LuLaRoe was created by DeAnne Stidham, a mom of seven who always wanted to start her own clothing line. Stidham wanted to give other stay-at-home moms the power to earn money while still having the freedom to spend time with their families and loved ones, so she decided to open up the opportunity for women all over the country to become LulaRoe consultants. What started out as a small local business has grown exponentially over the last few years to a nationwide brand. 

Many women are getting in on LuLaRoe’s profits by becoming consultants. These consultants are selling the clothing — which cannot be found online or in brick-and-mortar stores — and some are raking in commissions as high as 60%. If being a LuLaRoe consultant sounds like your dream job, you’ve come to the right place: below we’ve outlined what you need to know about becoming a LuLaRoe consultant, including all the costs of getting started.

How to Become a LuLaRoe Consultant: LuLaRoe Consultant Costs Included

If you’re interested in becoming a LuLaRoe consultant, you’ll first need to find and contact someone who is already a consultant so they can provide you with an application to sign up. Once you submit the application, you are added to a waitlist to be on-boarded. Be prepared – waiting for your turn could take weeks or even months (up to eight weeks is common).

While you’re waiting, you can begin assembling all the materials you’ll need to become a successful LuLaRoe consultant. You’re welcome to customize your business plan for selling LuLaRoe products however you’d like, but at a minimum, here are some recommended materials to get you started:

  • Hangers and display racks for storage
  • Dress forms for displaying merchandise
  • Flyers, business cards and other promotional materials
  • Shipping materials for sending items by mail
  • Thank you cards for buyers
  • Notebook or planner to keep track of engagements, shipment dates, etc.
  • A website and social media strategy

The individual costs for each of these items will vary widely depending on how much of an inventory you plan to stock and what kinds of deals you can find, but you can expect to spend $500 – $600 on these incidentals — and this is before you’ve actually purchased any clothing to sell.

When you begin as a new consultant, you’ll have the opportunity to choose your starter kit. The contents of the kit will vary, but typically it will include skirts, dresses, tops, and leggings in a variety of patterns and sizes.Depending on the package you choose, you will receive 44-75 pieces of each style.

You can choose the selling price for the items in your inventory, but LuLaRoe sets a minimum advertised price (MAP) which varies by item and defines the lowest price at which you can sell a piece. The MAP for a particular item is typically between $18 – $65. You can expect to make 30 – 60% of the sale price in commission on each item (we’ll talk about compensation levels in detail later). The company pays for all shipping costs delivering the items to you. Delivery is quick; you should receive your items within three days after you pay for them.

Depending on which package you choose, you can expect to spend $5,000 – $6,000 at the very minimum to get started as a LuLaRoe consultant.

How to Earn Money Selling LuLaRoe Products

While LuLaRoe’s founder, DeAnne Stidham, holds weekly conference calls to offer sales tips and words of encouragement, consultants are basically on their own when it comes to making sales. Most consultants agree that being a LuLaRoe retailer isn’t ideal for beginners; it takes a lot of marketing knowledge and salesmanship to be really successful, especially considering the high costs to get started.

Many women host parties — either online or at physical locations — in order to drive sales. It is recommended that you host at least one party per week. One party typically nets $300 in profit, with an average of $15 in commission per piece sold. At this rate, you can expect to get back you initial investment of roughly $6,000 after holding 20 parties. If you’re a go-getter and host several parties per week, it may take you only two to three months to start making a profit.

Compensation Levels

There are several levels of compensation based on your role at LuLaRoe. The company is considered a multi-level marketing company, similar to Herbalife, Tupperware, and Mary Kay. This means that you can earn money not only from you own sales, but also from the sales of others on you team.

When you first start out with the company as a fashion consultant, you’ll receive 35-50% commission on your sales, based on the prices you charge and the amount and type of inventory you sell. You must remain active and order at least 33 pieces per month in order to receive payment.

Once you have been a consultant for some time, you can sponsor newer consultants. When consultants that you sponsor place orders, you will receive a 5% bonus based on their order amounts.

After that, you can move up to trainer, and that’s where compensation gets a bit confusing. In order to qualify as a trainer, you must have at least 10 consultants on your team, including three that you personally sponsor. You must purchase at least 250 clothing pieces yourself every month, and 1,750 pieces as a group (the pieces you purchase are excluded from this number).

At this level, you will receive a 3% bonus from each member of your team, except for those consultants that you personally sponsor; from these consultants, you receive a 5% bonus.  As a trainer, you become part of the LuLaRoe Leadership Pool and you’ll work off of a points system for additional earning opportunities.

The next level after trainer is coach, which requires you to have three trainers on your team. As a mentor — the final level — you will need to meet all the requirements of a trainer. You will also need three coaches on your team, as well as three other people in leadership roles. In both of these roles, you’ll receive a 1% bonus on certain orders as well as points.

Want to know how much a consultant makes, on average? Find out in our article: Average LulaRoe Consultant Income Revealed. Be sure to check out the other perks to becoming a consultant with LulaRoe.

Your customers pay for clothing directly through LuLaRoe’s payment system. The company takes out the credit card processing fee and sales tax. The commission is then automatically deposited into your checking account. It usually takes about 2-3 days for the funds to process and become available in your checking account. You’ll be paid daily, for all transactions that day (instead of being paid after each individual transaction). Bonuses from other sellers on your team are paid by check once per month.

Tips for Success as a LuLaRoe Retailer

A website is a must. Creating an e-commerce website is an investment in time and money, but it will pay dividends down the line as your business expands. Social media is also a key component to LuLaRoe success. It’s not uncommon for high-achieving consultants to create daily posts with text, images, and video on Facebook, YouTube, Periscope, and other social media platforms to advertise the pieces in their inventory.

You may also choose to invest in business cards and flyers to pass out at your children’s schools, in stores, at events, and anywhere else you can potentially gain new customers.

Success Stories

Many women are making tens of thousands of dollars a month selling the wildly popular LuLaRoe clothing lines from their homes.

The same article details the experiences of another consultant who claims to sell as many as 1,000 pieces of clothing each month. The mother of two continues to work at her full-time job at the Department of Defense. Her husband, on the other hand, quit his job at the same agency in order to focus on LuLaRoe full time. While these stories may be outliers rather than a representative average, there’s no doubt that many sellers have had incredible success as LuLaRoe consultants.

Reported Negative Experiences

LuLaRoe is known to strictly moderate negative posts from their consultants on LuLaRoe-affiliated pages, so unfavorable reviews are relatively few and far between. However, one woman looking to become a consultant was not afraid to share her negative experience with LuLaRoe. She became interested in the clothing line after a friend introduced her to the company’s wildly popular leggings. After buying an extensive LuLaRoe wardrobe, the woman applied to become a consultant. She was promised that she would receive at least 25 free clothing pieces as well as the ability to pick out the styles of clothing she wanted to carry. She was told she’d be on-boarded within eight weeks, but instead ended up waiting more than 10 weeks.

The would-be seller was then told she’d no longer get the kit she wanted. Instead, she was informed all sellers would receive the same kit, which consisted of 300 pieces and would cost $5,650 ($700 more than she had anticipated). The kit included only six styles of clothing, and no leggings, which are the company’s top seller. LuLaRoe also stated that she would receive no free items at all unless she bought a kid’s package for an additional $1,300.

During this time, the woman had spent $500 preparing to start her business. Finally, after LuLaRoe attempted to call her multiple times at a wrong number and then informed her that she would be put on a waiting list for several more months, the woman finally called it quits before she even started. While this isn’t everyone’s experience, it’s important to know that stories like this exist and carefully do all of your research before entering into a new business opportunity.

Companies Like LuLaRoe

LuLaRoe requires a huge initial investment (up to $6,000), which can be an intimidating prospect for anyone, especially for stay-at-home moms who have no other income. If you’re wary of plunking down thousands of dollars for a start-up kit with no guarantee that you’ll get your money back, there are some companies similar to LuLaRoe that could be a better place to start.

Ava Rose Designs

Stella & Dot

  • Products sold: Jewelry, bags, and accessories
  • Upfront costs: $199 – $699, depending on which kit you choose
  • Commission: 25 – 35%
  • Get started with Stella & Dot

In Summary

Many consultants have been extremely successful selling LuLaRoe clothing, but while the clothing is cute and comfortable, it’s also pricey. The price can deter customers and reduce sales. Working as a LuLaRoe consultant isn’t for everyone; you need to have the right personality in order to succeed. If you possess excellent marketing and sales skills and  have plenty of friends and acquaintances who love LuLaRoe clothing and you , then you’re poised for success. You have to be driven and ambitious, because, like any entrepreneurial venture, you’ll ultimately be responsible for your own success.


  • I’ve been doing research to be a consultant. Are the programs offered to consultants for a monthly fee easy to use? Is there training to use them or are they pretty self explanatory?

    • Karissa Duda says:

      If by programs you mean shop the roe etc, yes they are very easy to use. There are videos on YouTube as well explaining them

  • Are you able to review the starter kits, pricing, number of materials and type of materials that you will receive ?


    • Laura Bachmann says:
      First Quarter Finance logostaff

      Hi Kara,

      You don’t get to choose your inventory. You’ll have to pick a starter package with inventory, and you won’t be able to customize what it comes with. The initial inventory costs around $5,000. As for materials like supplies to display your inventory, that’s up to you to buy, so yes, you’ll be able to review that as much as you’d like.

  • I was just wondering how it works if someone wants to pay with cash or check for an item? Also does Lularoe send you a W-2 at the end of the year to pay taxes on the income??

    • Laura Bachmann says:
      First Quarter Finance logostaff

      Hi Nicole,

      LulaRoe uses a point of sales system called Bless. Within the app itself, I know consultants can accept cash, credit or debit cards, and personal checks. You can see a video about how Bless works on youtube. And taxes have been an issue for some consultants. LulaRoe doesn’t send W2s because consultants are self employed, and not LulaRoe employees. Lots of consultants have set up as sole proprietors (rather than creating a more formal business entity for themselves, like an LCC). Sole proprietors pay income tax and self employment tax, so its not the best situation for consultants. You can see a lengthy explanation by an accountant on youtube, if you’re interested.

    • Laura Bachmann says:
      First Quarter Finance logostaff

      Hi Mary,

      To get started, you have to reach out to a current consultant. Only current consultants can invite you to join and give you an application. If you don’t know one already, you can find one with LulaRoe’s retailer map.

  • Could you go into more detail the latest changes Lularoe has established in order to be a consultant?

    • Laura Bachmann says:
      First Quarter Finance logostaff

      Hi C Lucas,

      It’s hard to give you a good answer because LulaRoe is a bit secretive about its consultant program. Only current consultants have access to any materials, there is little info about the program published on their website, and they don’t provide a contact number. To get a reliable answer, you’ll have to contact a current consultant. What I can tell you is that over the past year there have been a lot of complaints online from consultants. Early this year, LulaRoe instituted a new Bless System (LulaRoe’s billing system) and some consultants left because they wouldn’t sign the new contract that came with that system. But, I don’t have access to that contract to be able to accurately tell you what it requires of consultants. Sorry I couldn’t be of more help!

  • I’ve been thinking about becoming a consultant for quite some time. When is the cost of inventory due? Is it once you’ve been onboarded, or or while you’re waiting in the queue?

    • Laura Bachmann says:
      First Quarter Finance logostaff

      Hi Sarah,

      You’ll buy your inventory of actual LulaRoe clothes when you are onboarded. Most people make preparatory purchases, like equipment to display and store the inventory, while they’re waiting in the queue.

  • To become a consultant does Lularoe perform a credit check and do you have to be unemployed?

    • Laura Bachmann says:
      First Quarter Finance logostaff

      Hi Tammy,

      That’s a tough question, because Lularoe doesn’t disclose whether they do a credit check and has given inconsistent answers to current and potential consultants who asked. Online, many past consultants have reported that Lularoe’s new merchant agreement, which Lularoe began asking consultants to sign in early 2017, does include a hard credit check. You can read statements by some former consultants here. If you can’t risk taking a hit to your credit score right now, it might be wise to wait before becoming a consultant. And as to your second question, yes, you can have another job while working for Lularoe. You are free to set your own hours, and the company estimates that you can do the job working 20 hours a week. That said, some consultants say the job takes much more time than that. If you’re interested in reading more consultant reviews, try

  • Brittany ambrosio says:

    I am interested in becoming a consultant. After reading the above blog I am a bit confused on payment. So we have our own inventory which we pay a great deal for, when a customer wants to purchase items their payment gets processed through lularoe still? We do not receive the full payment personally? I am just trying to research how long it will take me to make a profit

    • Kathleen Wilson says:
      First Quarter Finance logostaff

      Hi Brittany,
      You’re right that you purchase your own inventory initially and then when a customer wants to purchase items from you, they pay on the LuLaRoe site and their payment is processed through LuLaRoe. When processing the payment, LuLaRoe just takes a small credit card processing feel (common for all credit card machines) and the sales tax (which they pay directly do your state.) One they deduct these two things, the rest of the money is deposited directly to your checking account, usually in 2-3 days. Hope this helps clear up some of the confusion!

    • Laura Bachmann says:
      First Quarter Finance logostaff

      Hi Juanita,

      Yes, they can, they’re just pretty uncommon, as the brand’s clothes are principally made for women.

  • Does the consultant you choose to mentor/sponsor you have to be local to you, or can they be from anywhere?

    • Laura Bachmann says:
      First Quarter Finance logostaff

      Hi Lindsey,

      No, they don’t have to be local to you. The consultant who refers you can be from anywhere.

  • Dina Rahim says:

    Hi there
    Would you be able to set me up with a constant, so I can ask and make sure I do the job right.
    I live in Virginia Beach,VA
    I originally from Iran so I speak Farsi
    But I need a little of help to get started, I just got divorced so I don’t have job but I need to start and be on my own
    Let me know if there is any possibility to get to know a consultant locally

    • Rebecca Turley says:
      First Quarter Finance logostaff

      Hi Dina,

      Go here to find a map of LuLaRoe consultants across the U.S. Just click on the area of the map where you live. Good luck with your new business venture!

  • Carol Kmetz says:

    I would like to be come a consultant and I don’t know of anyone to get me started

  • Jodi Bernard says:

    I would like to become a consultant, but am unable to find another consultant to contact. Please help guild me to becoming a consultant.

      • Laura Bachmann says:
        First Quarter Finance logostaff

        Hi Laura,

        I just checked out the link, it’s still working for me. Try it again, or you could google “lularoe join the movement” to get to it a different way. Their website might have been down when you tried it, or your web browser might be giving you trouble.

  • Sherri Lee says:

    I have a question if you bought some items got home and didn’t really like them. Can I get a refund or only exchange. Also if you buy an item and get home and don’t try it on for a couple of days then decide to wear it tags are still on realize it doesn’t fit. Do you not take returns after 14 days.

    • Rebecca Turley says:
      First Quarter Finance logostaff

      Hi Sherri Lee,

      Contact the LuLaRoe consultant you purchased the items for a refund or exchange. According to the LuLaRoe website, “If at any time during the first 30 days you are not completely satisfied or happy with your purchase, please contact the Independent Fashion Retailer who sold you the product and provide your original purchase receipt to receive a full refund, credit or *exchange.”

  • I really want to become a LuLaRoe consultant but I live in the UK. Is this opportunity available over here?

  • Bobbye Bailey says:

    Do you need the full $6000 to get started or can you make monthly pymts? There’s a high demand for LuLaRue in my area but I don’t have the funds to get started but could easily pay it once I get started.

    • Sarah Quinn says:
      First Quarter Finance logostaff


      You do need to pay the full cost of the starter kit up front; payment plans are not available from LuLaRoe. Your only options for spacing out the cost would be getting a personal loan or using a 0% interest credit card. I hope this helps!

      • Sarah Quinn says:
        First Quarter Finance logostaff

        If you’d like to contact LuLaRoe, and your consultant is no longer available, you can use their Contact Us form on the LuLaRoe website. They do not, however, offer a phone number to contact them. Sorry I couldn’t bring you better news!