LuLaRoe is one of the most sought-after brands among young women and mothers. The company’s popularity is not only thanks to their trademark fun and colorful leggings, but also thanks to the huge success that many LuLaRoe shoppers have had as LuLaRoe consultants.

Are you wondering if becoming a LuLaRoe consultant is right for you? Interested in learning about LuLaRoe consultant perks/rewards/benefits? You’ve come to the right place — this article will cover all the basics about this company, the LuLaRoe consultant perks you can look forward to, and how you can get started selling your own inventory of LuLaRoe clothing.

In This Article:

  • What Is LuLaRoe?

  • What are the LuLaRoe consultant perks you can look forward to?

  • How do I become a consultant?

  • And More…

What Is LuLaRoe?

The Clothing

LuLaRoe, according to its website, is where “Style Meets Comfort.”  Known for its “butter soft” leggings in various patterns, LuLaRoe may have taken over your Facebook feed by friends and family members who sell the comfortable clothing. Other offerings in the clothing collection include tops, skirts, dresses, and even children’s sizes and men’s t-shirts. Sizes range from XXS to 3XL. Depending on the item, the clothing is made up of blends of cotton, polyester, spandex, and rayon.

The most unique aspect of LuLaRoe’s line is the claim that for each pattern used, only about 1,000 pieces of clothing are cut from it. The patterns range from muted and modern to fun and wacky, including a unicorn pattern on leggings that is in fierce demand. This has led to other hard-to-find patterns being deemed “unicorns” as well, not because the pattern has unicorns but because of its similarly elusive nature. LuLaRoe shoppers have been known to go on a “unicorn hunt” searching for a particular pattern.

The Company

Founded in 2013 and based in California, LuLaRoe is a multi-level marketing company, which means it does not sell to traditional retailers but solely to its sales consultants, who in turn sell directly to customers. Similar companies include Rodan & Fields, Avon, and Thirty-One.

How much do LuLaRoe consultants pay for leggings? Sales consultants purchase the clothing at wholesale prices from LuLaRoe and then sell the items at “pop-up” boutiques at retail prices set by the seller (within limits set by the company). These boutiques can be online or in a person’s home. A LuLaRoe sales consultant can earn money not only by selling the clothing, but also by recruiting other sales consultants to join her “team.” Consultants who sponsor new sellers earn a percentage of the sales of their team members.

The Perks of Being a LuLaRoe Consultant

LuLaRoe hostess rewards are enticing. Each consultant has her own reasons for selling LuLaRoe. A large proportion of LuLaRoe consultants wish to supplement their main source of income, adding to either a full-time or part-time salary at another job. Many stay-at-home moms become a LuLaRoe consultant to be able to contribute to their family’s income and still have the flexibility to stay at home with little ones. Although LuLaRoe’s consultants are not offered benefits such as health insurance, dental insurance, or a 401(k), there are still some enticing perks to becoming an independent sales consultant.

The term “perk” is subjective, since what may be a perk to one person could be considered a hindrance to another. After examining the reviews of LuLaRoe on Glassdoor, here are the primary “perks” that sellers have noted, with both pros and cons listed for each. (Note: No mention of perks or benefits are listed on LuLaRoe’s company website. Therefore the information below was gathered based on reading reviews and speaking to LuLaRoe consultants.)

Income Potential

  • Pros: Profit on the markup of an item can be approximately 30% to 60%, depending on the wholesale cost from LuLaRoe to the sales consultant and the retail price of the item. If a pair of leggings costs the consultant $10 and are sold to a customer for $20, that’s a $10 profit, or a 100% margin (which is not uncommon for a LuLaRoe sale). If a consultant sells 100 pairs of leggings in a week, they have earned $1,000 in profit in one week. True hustlers who put the time and energy into the business can make thousands of dollars a year. Those who also recruit sales consultants to their team can earn bonuses off the orders made by those consultants (this is known as the consultant’s downline). These bonuses are approximately 3% to 5% of the price of the orders made by the consultants on a seller’s team.
  • Cons: You have to use your own money or credit card for startup costs. Initial purchase requirements can be around $6,000, and sometimes even more once you factor in the need for hangers, business cards, and bags to transport the clothing. Some consultants go so far as to buy cameras and mannequins in order to take professional photos of the merchandise for Facebook pop-up shops. LuLaRoe does not reimburse for these types of expenses. Recouping the initial startup costs can take anywhere from six weeks to four months, and maybe longer, depending on how aggressive you are in making sales. A consultant also needs to put money back into the business by buying more inventory to keep her status as an active consultant. Therefore, it may be a while before you can actually afford to pay yourself.


  • Pros: Of all the LuLaRoe consultant perks, this is one you may find the most valuable. Because a sales consultant for LuLaRoe works from home, there is tremendous flexibility with how many hours a consultant works and when she works those hours. This is appealing for stay-at-home moms or those with a part-time job. It’s not mandatory for the job hours to be 8 AM to 5 PM like a typical corporate office job. It’s not even mandatory that eight hours a day are worked — consultants can work as much or as little as they want in any given week. You are your own boss.
  • Cons: If you’re the type of worker who needs to be told what to do or likes structure in her day, this may not be the job for you. Working from home and running your own business takes enormous self-discipline and many hours of work to make it successful. You may end up working more than 40 hours a week and working on weekends. In-home pop-up boutiques are typically held at a hostess’s home on a weekend or evening, and while you have flexibility in scheduling them, they still require a lot of work: loading the clothing into your vehicle, unloading it at the hostess’s home, and setting up the clothing racks — and that’s before you’ve done any selling. Once the pop-up boutique is done, everything that hasn’t sold has to be packed up again and racks disassembled and hauled back to the car. You don’t have to put in the standard 40-hour work week, but that doesn’t mean that you can expect instant success without putting in just as many, if not more, hours than a typical office job would require of you.

Discount on Clothing

  • Pros: Because you are purchasing the clothing from LuLaRoe when you order for your inventory, you can keep whatever items you want, and you’ll always be paying wholesale price. You have first dibs on the inventory when it arrives. If you buy a lot of LuLaRoe clothing already, you could net a significant savings if you’re simply keeping your favorite items out of your own inventory.
  • Cons: If you don’t like bold patterns and stretchy materials, you may not like LuLaRoe clothing — so access to the clothes at wholesale prices may not have any value to you. If you do decide to hold on to certain pieces for your own closet, keep in mind that any items that you keep for yourself are items you aren’t able to sell for a profit.

Engaging with Your Community

  • Pros: LuLaRoe hostess benefits go beyond dollars and cents. If you love to meet new people and make new friends, this is a perk. In many areas, LuLaRoe consultants have built up support networks so that consultants can exchange inventory and help each other find success. If you participate in these types of meetups, you’ll find yourself networking with many other driven people with similar interests and goals as yourself. Not only will you meet other consultants, you’ll also meet the people who attend pop-up shops every time you organize one of these events. LuLaRoe also has a department dedicated to fundraising for worthy causes, and the company offers to match donations that consultants make through their sales. Consultants can work with schools, charities, or any reputable organization that supports an important mission to improve their communities.
  • Cons: If you’re not much of a people person, the thought of meeting that many new people could make you cringe. Most consultants who are successful with LuLaRoe are outgoing, engaging, and have a great sense of salesmanship; your main goal will be to interact with as many people as possible and convince them to spend their money, so if that doesn’t appeal to you, LuLaRoe may not be the ideal place for you.

How to Become an Independent LuLaRoe Consultant

If you’re undeterred by the cons and excited about the pros that we’ve listed above, you’re probably wondering: “How do I sign up?” Before you begin, it is highly recommended you do plenty of research prior to purchasing $6,000 of LuLaRoe inventory. Speak with several current LuLaRoe consultants. Ask what she loves about the job and the company. Ask what she doesn’t love about the job and the company.

It’s a good idea to speak to former LuLaRoe consultants and find out why they got out of the business. Attend at least one LuLaRoe pop-up boutique from beginning to end to see how much work is involved.

Because the startup cost is so high, think carefully about how much you’ll need to spend before you see any profit. Make a spreadsheet of costs of the merchandise versus the retail prices and estimate how many pieces a week you think you can sell to determine how long it may take to break even. Factor in the costs of hangers, bags, and business cards.

If you will sell LuLaRoe on Facebook, you need to factor in the costs of packaging and postage to mail the clothing. If you don’t have the cash to purchase the inventory, determine how you’ll pay for it (a 0% APR credit card is the preferred method for many new consultants). Have a definitive plan in place before moving forward.

If you decide that being a LuLaRoe consultant is right for you, you’ll need to sign up through a current LuLaRoe sales consultant, preferably one whom you trust and who has been successful in the business. If you don’t already have a trusted friend or family member who sells LuLaRoe who can be your sponsor, you can find one in your area on this page of the LuLaRoe’s website.

Keep in mind that the waiting list for being onboarded as a LuLaRoe consultant is long — up to 8 weeks in many cases — so once you’ve signed up, be prepared to cool your heels for two months or more before you get started.

Other Direct Sales Companies Similar to LuLaRoe

LuLaRoe is far from the only company which offers these sorts of perks and benefits to consultants. If the idea of direct sales interests you, but clothing doesn’t, rest assured that there is likely a company out there that would suit your interests. Another popular company that operates a similar direct sales model is Rodan+Fields, a skincare line designed by dermatologists. Products range from $30 for Enhancements Mineral Peptides SPF 20 to $70 for the Redefine Hand Treatment Regimen. Like LuLaRoe, Rodan+Fields consultants get discounts on the company’s products, the freedom to set their own hours, and the potential for unlimited income.

There are other options out there, too. An article from First Quarter Finance details how you can earn money selling essential oils from home. Not interested in aromatherapy? Check out this even more extensive article about 20 home party businesses that can help you earn money on your schedule including Pampered Chef, Avon, Arbonne International, Stampin’ Up, and many more.

In Summary

As with any job or career (or major investment), consider deeply if being a LuLaRoe consultant a good fit for you. There are plenty of perks to becoming a LuLaRoe consultant, not all of them financial. If, after reading this article, you’re more excited than ever about becoming a LuLaRoe consultant and getting out there to sell some clothes, working as a sales consultant for LuLaRoe may very well be your dream job.